By integrating with popular mobile payment systems Google Pay and Apple Pay, we have further accelerated and simplified payments in online stores. Transactions can now be completed with a single click, without manually entering card details, significantly enhancing the payment experience and reducing cart abandonment rates.
If you haven’t implemented Google Pay and Apple Pay yet, now is the perfect time to change that. Customers – especially Gen Z and tech-savvy shoppers – will appreciate it, and this move could give your online store an extra sales boost. With increased security, global availability, and brand modernization, these technologies offer benefits you won’t want to miss.
What are Google Pay and Apple Pay?
Google Pay and Apple Pay are mobile wallets developed by Google and Apple. They allow users to securely store credit, debit, and other payment card information and make payments quickly, conveniently, and safely.
Why Should You Integrate Google Pay and Apple Pay into Your Online Store?
How many times have you watched a potential customer abandon their purchase simply because they didn’t feel like entering their card details? You’ve done everything to bring them to your webshop – invested in marketing, sparked their interest in your products or services – only to watch them leave a full cart behind, frustrated by the checkout process.
This issue is especially common among younger shoppers, who are increasingly impatient. For Gen Z, the absence of their preferred payment method is often the main reason for cart abandonment. While you might not eliminate this entirely, integrating Google Pay and Apple Pay significantly reduces the number of steps needed to complete a transaction, leading to higher conversion rates.
Apple Pay and Google Pay are popular precisely because of the simplicity and speed they offer. With fingerprint or face recognition, a quick gesture on a smartphone is all it takes to complete a purchase. No need to enter banking details or remember multiple passwords – payments are literally done in a single click.
Global Availability
Whether you sell only in your local market or have ambitions to expand globally, Google Pay and Apple Pay are solutions that work worldwide. This makes it easier to enter new markets and reach a broader customer base.
Brand Modernization
By integrating these technologies, you demonstrate that your business keeps up with the times. Customers increasingly appreciate brands that offer innovative and convenient solutions.
How Secure Are Apple Pay and Google Pay?
Both technologies use tokenization and encryption to ensure the security of payment data. Since card details are stored on the device in an encrypted form and tokenization is used instead of actual data during transactions, the risk of misuse is minimal. This not only protects customers but also merchants from potential security breaches.
Is There an Additional Fee for Accepting Google Pay and Apple Pay Transactions via CorvusPay?
Apart from the standard processing fee, which applies to all payment methods used through CorvusPay, we do not charge anything extra.
How to Integrate Them?
For the basic version, no modifications to your webshop are needed. Simply display the Google Pay and Apple Pay logos so customers know these payment methods are available and send us a request for activation at support@corvuspay.com.
Don’t Forget to Promote Your New Payment Options!
Once everything is set up and active, make sure to inform your customers about the availability of these popular payment methods. Use newsletters, banners on your website, or social media to spread the word. Show that you’re keeping up with global digital payment trends and investing in the customer experience.
Apple Pay and Google Pay aren’t just passing trends – they are a strategic necessity for webshops that want to stay relevant and meet customer expectations.
Thank you for choosing CorvusPay!
Edgar