It creates trends faster than any other social network and is one of the most engaging platforms, with your potential customers spending an average of 19.6 hours per month on it. With over 1.7 billion monthly users, 37% of whom are there to discover new products and potentially make a purchase, the opportunities for e-commerce are immense. This month, I will fly into TikTok to showcase its significant sales and marketing potential and explain why more brands are leveraging it for e-commerce.
Gain new customers on TikTok too
Short, entertaining content that offers a break from daily stress is the key to TikTok’s success and user popularity. It’s considered addictive, with a survey showing that 20% of users spend over 5 hours a day scrolling through videos. Young people now use TikTok as a search engine to discover products and brands they are interested in, making Google a thing of the past for them. If you haven’t already, it’s time to present your product to a diverse audience and boost your brand visibility.
Through engaging, appealing, short videos that require minimal time and investment, you can quickly and effectively convey your message to a broad audience. With an advanced algorithm, you can target specific customers based on their interests, demographics, and other criteria, reaching potential buyers more efficiently than on other social networks.
Here, customer interaction is higher than anywhere else, allowing you to build relationships and create an engaged, loyal audience through comments, likes, and shares. Statistics show that 41% of users are likely to purchase a product after discovering it on TikTok, so keep that in mind.
Set up a campaign—it’s straightforward and user-friendly, with plenty of tutorials available to guide you
To launch campaigns, you’ll need TikTok Ads Manager. Register, create an account, enter your business details, and choose your payment method for advertising. TikTok offers a variety of ad formats tailored to different campaign goals. For example, In-Feed ads appear in users’ feeds while they browse content and can include calls to action like ‘Learn More’ or ‘Buy Now.’ TopView ads are the first ads users see when they open the app, making them a highly effective way to grab attention. Branded Hashtag Challenges encourage users to create content related to your brand, while Spark Ads allow brands to promote existing TikTok content.
When setting up a campaign, first choose your objective, such as boosting traffic, driving conversions, promoting app installations, or enhancing brand awareness. Then, establish your budget and define your target audience based on demographics, interests, location, and behavior. Use TikTok’s tools to create visually attractive and engaging ads, and don’t forget to include a clear call to action!
Do you need influencers?
If you want to boost your brand’s visibility to a larger and more diverse audience, consider engaging influencers who can create unique, entertaining, and informative content to promote sales and discounts.
TikTok influencers have a significant impact on their audience, making collaboration a powerful tool for boosting visibility and driving sales.
- Find influencers who align with your brand and target audience.
- Have them create content that naturally incorporates your products to ensure authenticity and attract more attention.
- Regularly monitor the performance of influencer campaigns to optimize strategies and enhance ROI.
Don’t forget—tracking analytics is key to success on TikTok
- Regularly track the performance of your posts and ads using TikTok analytics.
- Adjust your strategy based on the data collected to enhance engagement and conversions.
- Don’t hesitate to experiment with different types of content and ad formats to find what works best for your audience.
By following these best practices, your e-commerce business can effectively leverage TikTok to boost sales and strengthen your market presence.
Hope you’re having a great summer! Drop me a postcard sometime 😉
Edgar